CORE CAPABILITIES

Blogging and Online Content

Robin’s blog content — whether through her personal blog, Robins Bite, the Dallas Morning News Health blog or as a guest-blogger for companies such as Welch’s and Van’s Natural Foods — hits the mark because of her relatable perspective: the busy, working mom and dietitian who’s trying to feed her family the best way possible. Robin often reaches her readers through personal stories with a health and/or nutrition point of view. Through Robin’s Bite, she’s built a strong reader following by writing about ways to simplify “healthy” with easy recipes that use common ingredients. Robin’s recipes have been featured in numerous on-line publications including FoodSpotting, Healthy Aperture and FoodGawker.

Social Media Outreach

Non-traditional forms of media such as social media have different rules, and Robin understands that. She consistently creates content that fits within the ever-changing, laser-focused parameters of the world of new media.

Reporter/Trendspotter

With her wide network of coworkers, clients, partners, media professionals and other contacts, Robin often picks up on trends before others know they’re happening. With that knowledge, she sets her clients up as industry insiders.

Recipe and Cookbook Development

Sure, she’s proficient with a keyboard and is armed with a brain constantly striving for the next great idea, but Robin also knows her way around a kitchen and has the recipe box (digital, of course) to prove it. She regularly creates recipes for both clients and friends and family. She’s also helped create content for a number of cookbooks, including:

• Cooking Light’s “The Food Lover’s Healthy Habits Cookbook”
• “In Your Own Kitchen; Reality Cooking at Home”
• “The Complete Diabetes Organizer; Your Guide to a Less Stressful and More Manageable Diabetes Life”
• “The Competitive Edge, Advanced Marketing for Dietetic Professionals”